Ethics in Pharmaceutical Marketing
SESSION18. Ethics in Pharmaceutical Marketing
The pharmaceutical industry is under increasing scrutiny regarding its marketing practices, particularly concerning pricing and drug promotion. Ethical considerations inherent in pharmaceutical marketing, including transparency, patient welfare, and corporate accountability will be deliberated.
Sub-Sessions:
Track 18-1 Ethical Challenges in Drug Advertising
Track 18-2 Regulatory Oversight in Pharma Marketing
Track 18-3 Transparency and Public Trust
Track 18-4 Ethical Dilemmas in Off-Label Marketing
Track 18-5 Corporate Social Responsibility in Pharma