Pricing Pressures and Market Access
Amid rising drug prices and growing demand for affordable healthcare, pharmaceutical companies face mounting pricing pressures. This session will explore strategies to improve access to life-saving medications while navigating the complex landscape of global pricing and reimbursement policies.
Sub-Sessions:
· Global Pricing Strategies
· Reimbursement Models and Access to Medicines
· Health Technology Assessments (HTA)
· Negotiating with Payers and Governments