Pricing Pressures and Market Access
SESSION 14. Pricing Pressures and Market Access
With soaring drug prices and an increasing demand for affordable healthcare solutions, pharmaceutical companies grapple with significant pricing pressures. Strategies designed to ensure access to life-saving medications while navigating the labyrinthine landscape of global pricing and reimbursement policies will be explored.
Sub-Sessions:
Track 14-1 Global Pricing Strategies
Track 14-2 Reimbursement Models and Access to Medicines
Track 14-3 Health Technology Assessments (HTA)
Track 14-4 Negotiating with Payers and Governments
Track 14-5 Price Transparency and Public Perception